The premiere of the Global Summit in 2013 immediately raised awareness of the event as a top-class discussion forum. There was a fine touch of Davos in Kitzbühel, a shared understanding among participants that CAMP BECKENBAUER had the power to become a global forum for decision makers in sports, where they can talk about challenges in sports that can only be solved together. FIFA boss Joseph Blatter, for example, used his appearance to promote the World Cup in Qatar as a winter event. The invited press reported exclusively, and discussions around FIFA’s first winter World Cup in 2022 have not stopped since then.
Since its inception, CAMP BECKENBAUER has gradually expanded its scope from a three-day summit to a year-round project. In 2014, CAMP BECKENBAUER set up a scientific platform at WHU – Otto Beisheim School of Management, a leading private business school. A dedicated competence team and an assistant professor build the scientific backbone for all CAMP BECKENBAUER activities. Also in 2014, CAMP BECKENBAUER launched franz., an international student competition for undergraduate and graduate students from leading universities around the world. It is the first international student competition dedicated to sports.
In 2015, a new platform was created, the YOUNG LEADERS IN SPORTS Summit (YLS). The YLS is grounded in the belief that shaping the future of sports requires bringing together today’s decision makers with the next generation of leaders. Therefore, young creative minds at YLS provide innovative solutions to issues identified at the CAMP BECKENBAUER Summit. The YLS was developed further to the sports future lab, next.
Throughout 2015, CAMP BECKENBAUER has expanded its cooperational networks. In April, Marcus Höfl signed a letter of intent with the United Nations Office on Sport for Development and Peace (UNOSDP) to broaden the support UNOSDP’s youth development efforts. In July, it was announced that the European Professional Football Leagues (EPFL), currently comprising 31 Member Leagues and Associate Members, will engage itself in CAMP BECKENBAUER and participate with top-level representatives of European football leagues at the CAMP BECKENBAUER Summit. Also in July, CAMP BECKENBAUER has set the first cornerstone for a Regional Summit in China, by launching CAMP BECKENBAUER Asia, committed to building grassroots sports infrastructure in China. In August, a strategic cooperation with Ghorfa – the Arab-German Chamber of Commerce was sealed, another important step toward further internationalization of CAMP BECKENBAUER. The partnership with the European Club Association (ECA), the independent body representing the interests of football clubs in Europe (currently 220 member clubs from 53 different national associations) was announced in September.