Kitzbühel – 250 guests from 20 different countries took part in this year’s CAMP BECKENBAUER Global Summit in Kitzbühel which opened on Monday, 5 October, with a keynote address by IOC President Thomas Bach. For two-and-a-half days, global impact decision-makers from the world of sports, business, media and politics discussed the future of sports at the K3 Kitzkongress Center and at Hotel A-ROSA. Guiding theme and thematic core issue of the international sports summit this year was: “The Future of Sports in a Digitalized World”.
Additional focal points were the transfer system employed in European soccer; the role to be played by China as an up and coming sports giant; the future of the Olympic Games; the FIFA reforms; and the future of Formula 1. The communication issued by Formula 1 boss Bernie Ecclestone (who was present for a summit session via conference call) that there will be a new owner of Formula 1 by the end of this year provoked worldwide headlines. Moreover, the clear and pointed words by Javier Tebas, President of the Spanish Soccer League, that the “FIFA System” is corrupt; that it is necessary to wipe the slate clean and begin anew, caused a resounding echo throughout the media.
One of the most sought-after contacts at the Global Summit was Tokyo Sexwale of South Africa. As Chairman of the Nelson Mandela Foundation, who is currently considered a top runner for becoming the next FIFA President, he gave a talk about the force, energy and power of sport. Immediately following, together with Franz Beckenbauer and Marcus Höfl, he announced the launch of a strategic partnership involving the Nelson Mandela Foundation, Global Watch and CAMP BECKENBAUER.
The participants attending the event hailed from Spain, Italy, France, Great Britain, Qatar, Morocco, China Japan, Israel, Finland, the Netherlands, Turkey and the U.S.A.
At the conclusion of the Global Summit, Marcus Höfl, founder and CEO of CAMP BECKENBAUER, announced: “The Camp is a year-round project. The annual Global Summit here in Kitzbühel is without a doubt the high point, but for us the work continues without a seam right away tomorrow morning. Next spring a Regional Summit will be held in Shanghai. Thereafter, others are being planned in South Africa, the Middle East and America.”
Quotes at CAMPBECKENBAUER Global Summit 2015:
Tokyo Sexwale, Trustee Nelson Mandela Foundation: “We are taking CAMP BECKENBAUER to Africa together with the Nelson Mandela and the Global Watch Foundation.”
Thomas Bach, President IOC: “Change or to be changed that is the question. If sport is not leading the change, others will change sport.”
Kate Kui, Vice President JD Group: “The power of social media is that it can build up a brand but also destroy it very quickly.”
Hans- Joachim Stuck, Former F1 Driver: about needed changes in F1: ”We need to bring the F1 stars to the public. If you don’t see the drivers, you have nothing to identify with.”
Rafael de Los Santos, Director New Media Real Madrid C.F.: ”Ronaldo has more followers on Twitter than countries have inhabitants“
Toto Wolff, Executive Director Mercedes-Benz Motorsport: ”Formula 1 is the Champions League of motorsports. You can’t expect it to have a low entry barrier.”
Sello Hatang, Chief Executive Nelson Mandela Foundation: ”We will make Madiba’s dream become true that sport continues to develop and to grow the South African tree of democracy.“
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