next., the Sports Future Lab of CAMP BECKENBAUER, took place on the 8th and 9th of May at the Europa-Park in Rust. At the event, the next. delegates of CAMP BECKENBAUER partners, with selected guests from sport, business, and academia, discussed several aspects of the guiding theme, "The Future of Sports in Asia". Key topics included the Asian sport fan and upcoming changes in the Asian sports market, particularly the growing importance of football in China. Participants came from China, Bangladesh, USA, Canada, France, Ireland and Germany.
As a part of next. the winners of franz.,the CAMP BECKENBAUER initiated global student competition, were announced. Over 250 students from 31 countries took part in the competition. Student team concepts were focused on digital innovations for the sports disciplines figure skating, ice hockey, football, and track and field. The jury (Franz Beckenbauer, Britta Heidemann, fencing Olympic and world champion, Carsten Koerl, CEO of Sportradar, and Marcus Höfl, founder and CEO of CAMP BECKENBAUER) selected “Olympic Dash”, a project presented by students from Kellogg School of Management in Chicago/USA, as the winning team. At the award ceremony, Franz Beckenbauer explained: “We believe that the concept of the winning team can be immediately implemented and with help of social media, can spread the Olympic spirit throughout the world”. The winning team will have the opportunity to present their idea at the CAMP BECKENBAUER Global Summit. In addition, the jury offered the team from University of Dhaka, Bangladesh (project “Cereal Killers” to improve the attractiveness of figure skating) a wildcard to present at the Global Summit, which takes place in Shanghai in October.
ARD presenter Julia Scharf moderated the event. In addition to the distinguished jury, several world champions and Olympic champions came to Rust, which included Maria Höfl-Riesch, Martin Schmitt, Thomas Lurz, Christian Friedrich, Wolfgang Haupt, and Normann Stadler.